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Ruger is back with new video for hit single “Dior” out now. Watch the video that stars Ruger commandeering the H.M.S Dior alongside his love interest across the seas of the Cape of Good Hope, in true pirate style. Watch the visuals directed by Topshotta (Tyla, Omah Lay, Sho Majozi) here.
In just over a year Ruger’s arrival on to the music scene has been huge. Included in Vogue’s 22 musicians to watch for 2022 and with co-signs from the likes of Davido, Don Jazzy, Popcaan, Burna Boy and more, Ruger has become one of the new hottest names. Introducing listeners to his sound that melds the genres of Afrobeats, Dancehall and R&B, across the Kukbeats production, Ruger has now amassed over 100 million streams on his discography to date.
Kicking off 2021 with his debut single One Shirt featuring Jonzing label mates Rema and D’Prince, Ruger captured fans with his vocal and lyrical abilities. Following this release with what was one of the biggest Afrobeats singles of the year, Bounce saw his profile skyrocket. With a UK remix from Midas the Jagaban, the single now sits on over 70 million streams and views. Releasing successive EPs Pandemic and Second Wave showcased the singer-songwriter’s range and sonical breadth.
Stay tuned for more, and in the meantime watch the video for “Dior” out now. Watch here!
More about Ruger:
22-year-old Lagosian Ruger has spent the past few years developing his artistry, with the guidance of the Jonzing World musical incubator. Working with producer KukBeats to home in his self-described “crazy, energetic and real” Afro-Dancehall sound. RUGER draws reference from a childhood filled with a breadth of musical influences including 2Face, Gyptian, Bob Marley and Sunday’s spent drumming and singing in his Church choir. Using his life experiences as a basis of his storytelling, RUGER uses music as a means of expression, with the goal to see “the whole world… on their feet”.